Chaplin in ads for Wolf & Bean suits

The following ads appeared in the Los Angeles Times in 1916. According to the first ad, Chaplin wore a Wolf & Bean dress suit "throughout the entire two reels" of One A.M., which premiered 100 years ago this week (August 7th). The second ad shows "the world's greatest comedian" as readers have perhaps never seen him--in Full Dress. Says Mr. Chaplin: "I appreciate the fact that my Formal Attire is correct in every detail."

Charlie's blindfold cigarette test

This photo shoot was used to advertise Old Gold cigarettes in Judge magazine in 1928.

In the background of the above photos (L-R): Carlyle Robinson (Chaplin's press agent), Harry Crocker, and Henry Bergman.

According to the ad below: "Chaplin was asked to smoke each of the four leading brands, clearing his taste with coffee between smokes. Only one question was asked:  'Which one do you like best?' He chose Old Gold." Sez Charlie: "It was like shooting a scene successfully after a whole series of failures. It just 'clicked' and I named it as my choice. It was Old Gold...It seems Strongheart and Rin-tin-tin are the only motion picture actor stars who don’t smoke them.”

"Not a cough in a carload"

100 years ago this week: Charlie covers the world

Ad for Omar cigarettes, 1921

Ad for Jim Tully's "Real Life Story Of Charlie Chaplin," Liberty magazine, January 1927

Ad for THE IMMIGRANT from Moving Picture World, June 1917

Ad for Chaplin-Mutual Specials, 1918

Moving Picture World, Feb. 1918. Photo by Hartsook.

Ad for Bell & Howell cameras, 1929

Ad announcing Charlie's move to Essanay, January 1915

Advertisement for The Circus, 1928

source

Ad for the "World's Foremost Comedian" from the Motion Picture Studio Directory & Trade Annual, Dec. 21st, 1916

The ad features great photos of Charlie's stock company and crew.

Charlie searches for a leading lady

source

After several months of auditions, Charlie finally settled on Claire Bloom, a British stage actress who was suggested to him by his friend, playwright Arthur Laurents.

Ad for The Cure

Moving Picture World, March 24th, 1917

Ad for A Woman Of Paris

Ad for Dough & Dynamite, 1914

Moving Picture World, October 24th, 1914

 “A Screaming Comedy featuring the imitable Chas. Chaplin”

At this time in Chaplin's career, magazines and newspapers generally referred to him as “Charles” or “Chas”, rather than "Charlie".

Woodbury Soap ad featuring New York's #1 deb, Oona, 1943

From Life magazine, March 8th, 1943

This is Oona before she was Mrs. Chaplin, but not long before.

Ad for THE COUNT, September, 1916

Ad for BURLESQUE ON CARMEN, 1917

Originally intended as a two-reel comedy, Essanay padded Carmen to four reels after Chaplin left the company. This new version upset Charlie so much that it sent him to bed for two days. He sued Essanay on the grounds that the new film would damage his reputation, but eventually lost the case. He later wrote that Essanay’s dishonest act “rendered a service, for thereafter I had it stipulated in every contract that there should be no mutilating, extending or interfering with my finished work.”

Ad for the Mutual-Chaplin Specials, 1917

Chaplin called his time at Mutual "the happiest period of my career. I was light and unencumbered, twenty-seven years old, with fabulous prospects and a friendly, glamorous world before me.”

I adore the Mutuals. If only Charlie had lived long enough to add his own music to these 12 little gems...

Ad for "Police", 1916

Charlie Chaplin himself says: "It's a scream!"

Charlie did scream, but not in a good way, when Essanay altered the film following his departure from the studio removing a doss house sequence that appears two years later in Triple Trouble.